I WANT TO HAVE A GOOD DEFENSIVE STRATEGY
My service was once so unique that I moved in on the competition. Now that it’s becoming commoditized, I fear they’ll soon offer the same. What can I do to give my business a fighting chance without deviating too much from what defines my core strength? To keep my sales team and my clients, I’ve got to have a winning strategy. A good defensive posture will help me stay in the ring. Want to find out more?